Font
- Serif font - eg. Times new roman etc. - old fashioned and traditional.
- Sans serif font - eg. Comic sans, arial etc. - modern, 'trendy.'
- Handwriting font - eg. monotype corsiva - more personal.
- Other - eg. wingdings, symbols.
- Banner/masthead - title.
- Sell lines - the text that tells you what's inside the magazine - they sell the magazine.
- Burst - looks exciting; intrigues the reader - might be a competition etc.
- Menu bar - advertises other things happening in the magazine. (always at the bottom)
- 'Blue line' - bar code, price, issue date, web adress etc.
- Back and white - classical and timeless; old fashioned.
- Most magazines have a 3 colour as not to confuse the reader.
- Busy and cluttered - interesting a exciting.
- Simple and clean - sophisticated and organised - have a secure target audience
- Call out - when a quote is taken from the text and put into the copy (article) in a bigger font.
- Capitals and exclamation marks - SHOUTING! Important!
- Target Audience: Students? Parents? Both?
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