Target Demographics

Over the past week I have been looking closely at Q Magazine and its content to decide on its target demographic. After reading an issue with the cover story 'Bowie Lives! Why we all live in David's world now' I have come to the conclusion that their target demographic are people aged 16+. From this issue it appears that the main genre Q magazine talks about is rock, but all types of rock from glam-rock to the more current rock-pop.

When choosing the target demographic for my magazine there will be several factors to consider.

S - socio-economic grouping - A, B, C1, C2, D, E
A - age
G - gender
E - ethnicity
L - life style - hobbies, aspirations, interests etc.