Every music magazine has an attitude that helps it appeal to its target demographic.

Top of the Pops Magazine

For example, the attitude of a magazine like Top of the Pops magazine is gentle and girly.

The main colour on this cover is pink a colour clearly designed to appeal to young girls.

It uses a sans serif font to make it look fun and gentle drawing their readers in.

All of the photos feature boy bands or male solo artists clearly appealing to the girlish fantasies young girls have about marrying a pop star when they grow up. 

The stories featured on the cover are about clean harmless subjects unlikely to influence their readers in a bad way. These stories also appeal to the magazines buyer. It is unlikely that the target readers of this magazine will be the ones buying it, they will probably get their parents or grandparents to buy it for them. The stories have to be clean and un-influential because a parent or grandparent won't buy a magazine for their child if they think it is inappropriate. 

Kerrang! 

In contrast, Kerrang!'s target demographic is teenagers over the age of about 14 who are into metal or alternative styles of music.

Their front covers convey the attitude of rebellion to the reader. The idea that they don't have to fit in with everyone else.

The colours, images and font all help to convey this rebellious attitude.

The colours are always quite dark with the occasional splash of colour. On this cover the red could convey blood or danger.

The font of the mast head looks shattered and fragmented. This supports the idea that the readers of Kerrang! are breaking away from normality.

The bands they feature on their front covers also back up the alternative genre of music their magazine is based on. Any magazine featuring Slipknot on their front cover is clearly not appealing to six year old girls or the parents and grandparents of their target demographic.